5 landing page variants. Radically different designs, same brand.
Trust angle. Looks like an actual terminal session — prompts, git log, brew list. Zero decoration, raw confidence. For CTOs who respect craft over marketing.
Speed angle. Animated gauge, diagonal cuts, timeline bar chart comparison. CSS-only conic-gradient speedometer. Startup launch energy.
Solo unicorn angle. Light theme, serif typography, real HTML comparison table vs 5-person agency. Massive whitespace. The anti-template.
Fire maximalist. CSS ember particles, provocative copy, "incident report" social proof. Warm color system. The one that takes risks.
Developer-to-developer. GitHub dark mode aesthetic, git diff coloring, YAML syntax highlighting, FAQ. Reads like technical docs, not marketing.
Design matrix
| # | Theme | Type | Target | Angle |
|---|---|---|---|---|
| 1 | Dark | Monospace / Terminal | Senior engineers, CTOs | Trust + craft |
| 2 | Dark | Kinetic / Animated | Startup founders | Speed + urgency |
| 3 | Light | Swiss / Serif | Cost-conscious buyers | Value + efficiency |
| 4 | Warm dark | Maximalist / Particles | Engineering managers | Action + provocation |
| 5 | GitHub dark | README / Docs | Developers | Technical credibility |
Research-backed positioning: